A comprehensive audit of your portfolio’s commercial performance, category dynamics, brand health and consumer insights. You’ll receive prioritised recommendations on where to focus resource for maximum growth and profit, plus a clear framework for ongoing decision making.

Starting with the fundamentals of segmentation, targeting, and positioning - to get clear on who your consumer really is, where you can win, and how you show up distinctively. This can flow through into tactical execution as required.

From re-designing strategic planning frameworks and overhauling stage-gate processes, to tightening agency briefs and coaching your team on evidence-based marketing practice. I help you cut through the noise and work smarter. The aim is always the same: efficiency and clarity

Strategic marketing leadership without the full-time cost. Perfect for scale-ups that need senior marketing expertise before you commit to a permanent hire.

For leaders, teams, or individuals ready to move from managing tasks to unlocking potential. Drawing on high-performance coaching principles, I focus on raising awareness and building responsibility, the two levers that turn capability into sustained results.